The cool ARKit demo apps keep coming. The latest one, from a developer specializing in augmented reality apps for the beauty industry, shows how trying on lipstick could become a whole lot easier.

ModiFace has put together two videos showing how the tech works. In the first, the woman simply shoots some front-facing video of herself while the app virtually applies different shades of make-up …

Later in the same video, she can browse a virtual array of these images, with the product shown above.

In the second video, the same approach is taken to create a virtual make-up counter of different products, each again illustrated with an image of her face with the product digitally applied.

ModiFace says that users can examine the results close-up simply by walking closer to the AR image.

The company says that it will be testing virtual beauty counters with a number of partners in the coming weeks.

Check out the two videos below to see it in action. Previous demo apps have included finger-painting, film-making, virtual tape measures, navigation, games and even 80s music videos.