In a new in-depth interview with The Independent, Lisa Jackson, Apple’s vice president of environment, policy and social initiatives, offers new detail on the company’s renewable energy and other environmental efforts. Jackson explains how Apple works to consider the environmental impact that new innovations might have, across the entire scope of the company.
For the iPhone 11, Jackson explains that the materials inside of the Taptic Engine are what she’s most proud of. The component relies on magnets made of rare earth materials, and this year, those materials will be recycled.
Despite that improvement, however, Jackson says Apple still isn’t where it wants to be:
As part of her efforts to have a team of people at Apple focused on the environment, Jackson reached out to people in various different positions and created a “virtual team.”
That’s not to say that the entirety of the Apple design process hinges on recyclability and the environment. Instead, Apple simply tries “as much as possible to avoid problems before they become a real challenge.”
Ultimately, Jackson believes that Apple’s efforts at recyclability and sustainability will “go on forever” as the company innovates and expands with new materials and technologies.
Read the full interview on The Independent for more of Jackson’s comments.
